Laura Smith Dunaief
Laura Smith Dunaief

After building a successful 20-year career in retail and wholesale financial services, Laura Smith Dunaief made a bold pivot. In 2003, she launched CareerCraft, a consultancy focused on helping organizations strengthen leadership, communication, change management, and relationship-building skills.

Around that same time, Laura found herself reflecting on her own experience in the industry. While she had been fortunate to work for organizations that allowed her to grow professionally and explore new opportunities, she also became increasingly aware of the limited number of female mentors and role models in senior roles. A conversation over lunch with a fellow volunteer led to a suggestion that would shape the next chapter of her journey: mentoring through the newly established Financial Women’s Association (FWA)–Baruch College mentoring program.


From her first interaction with FWA, Laura knew she had found a home—one where she could build community and give back at the same time.


Her corporate career had been both wide-ranging and impactful. Laura led teams across sales, service, project management, trading, and operations. At Charles Schwab and later at Schwab Capital Markets, she drove major organizational change initiatives, managed department turnarounds, and helped develop new business lines and systems that improved both revenue and operational efficiency. She ultimately served as Director of Training and Development for Schwab Capital Markets, where she led training strategy for the firm’s trading divisions.


Laura’s commitment to mentoring was shaped in part by her own path. Her journey through college was anything but traditional. Balancing work and academic responsibilities over a 14-year period, she graduated magna cum laude from New York University with a degree in Organizational Behavior and Communication. That experience reinforced her belief that persistence matters, but so does encouragement and access to opportunity.


Over the years, Laura has mentored 11 driven young women from Baruch College, many of whom were first-generation students navigating unfamiliar professional environments. Each relationship has been unique, requiring different forms of support and guidance. In return, Laura has gained meaningful insight into the diverse experiences, aspirations, and challenges faced by the next generation. Many of these mentoring relationships have continued well beyond the formal program’s conclusion.


Her passion for working with emerging professionals led Laura to deepen her involvement with FWA. In 2011, she joined the Wall Street Exchange Committee and went on to serve as co-chair for eight years. Through this work, she collaborated with sponsoring firms, fellow committee members across the financial industry, and students taking their first steps toward careers in finance.


Laura has also contributed her leadership across several FWA initiatives, including the Operations Resource and Career Connections committees, as a Pacesetter mentor, and as a President’s Circle Relationship Manager. Each experience has allowed her to continue strengthening her organizing, mentoring, and influencing skills while building lasting relationships with members and supporters who share her commitment to advancing women in finance.


Laura’s journey with the Financial Women’s Association reflects a deeply held belief that careers are shaped not only by individual effort, but also by the support of a strong professional community. Through mentoring, leadership, and sustained volunteer service, she has helped create pathways for women who may not have otherwise envisioned themselves in the financial industry. For Laura, the most meaningful measure of success has been seeing others grow in confidence, pursue new opportunities, and begin building careers of their own.


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